Outdoor
Emirates Airlines
Ongoing performance marketing retainer.
This Digital Out of Home (DOOH) campaign is designed to capture attention with high impact visuals displayed on premium LED screens in Addis Ababa's busiest locations. Whether promoting international travel, holiday packages, or business destinations, the campaign delivers exceptional visibility, inspires travelers, and strengthens Emirates' premium brand presence.
CAMPAIGN OBJECTIVES
✦ Increase brand awareness in Ethiopia ✦ Promote international travel and holiday destinations ✦ Drive flight bookings ✦ Highlight Emirates' premium travel experience ✦ Reach travelers during peak commuting hours
TARGET AUDIENCE
— Business professionals — International travelers — Tourists — Families — Students traveling abroad — Frequent flyers
LOCATIONS
— Bole Friendship — Churchill — Merkato — CMC Roundabout — Bole Road — Wello Sefer — Bole Airport VIP Entrance — Near Bambis