Outdoor
Beu Delivery
Fleetwide vehicle branding across the metro.
This Digital Out of Home (DOOH) campaign is designed to capture attention with vibrant visuals and compelling messaging in high traffic locations. By displaying beU on premium LED screens throughout the city, the campaign reinforces brand awareness, encourages app downloads, and reminds people that delicious food is only a few taps away.
CAMPAIGN OBJECTIVES
✦ Increase brand awareness across Addis Ababa ✦ Drive mobile app downloads ✦ Promote fast and affordable food delivery ✦ Highlight restaurant variety and exclusive offers ✦ Increase daily customer orders
TARGET AUDIENCE
— Office workers — University students — Busy professionals — Families — Young adults — Anyone looking for fast, reliable food delivery
LOCATIONS
— Bole Friendship — Churchill — Merkato — CMC Roundabout — Bole Road — Wello Sefer — Bole Airport VIP Entrance — Near Bambis